On November 3 of 2009,  the 3^rd CIISCAM conference was held in Parma. It was conceived as open minds initiative to discuss creatively and go forward, with consensus, to develop a new Mediterranean diet pyramid with no copyright as well as to define the MD as a sustainable diet highlighting overall sustainable benefits of the Mediterranean diet to be shared with all people living in the Mediterranean area. The 2009 CIISCAM international conference in Parma was the continuation of the debate started in 2002...